BLACKPINK’s DEADLINE didn’t just arrive—it carved its name into K‑pop history the moment it landed. Released on February 27 at 2 p.m. KST, the mini album and its title track GO marked the group’s long‑anticipated return, and the numbers that followed were immediate proof of their continued dominance.
According to Hanteo, DEADLINE moved 1,461,785 copies in its first 24 hours, setting a new all‑time record for the highest first‑day sales by any girl group. The previous benchmark—aespa’s MY WORLD with 1,372,929 first‑day sales—held strong for nearly three years before BLACKPINK pushed the ceiling higher.
The achievement comes with another milestone: BLACKPINK is now the first girl group in Hanteo history to have two separate albums surpass one million first‑day sales, a rare level of consistency that speaks to both scale and staying power.
The momentum didn’t stop at physical sales. By the morning of February 28, DEADLINE had already reached No. 1 on iTunes Top Albums in at least 32 regions worldwide, while the GO music video shot straight to No. 1 on YouTube’s global Top Trending Videos—a reminder of how quickly BLACKPINK can command the digital landscape.
A week later, the record still stands untouched, and the conversation around DEADLINE continues to expand. It’s a comeback measured not just in numbers, but in impact—another chapter in a career defined by setting the pace rather than following it.
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