BLACKPINK’s Rosé is stepping into the fashion spotlight with her first-ever collection for PUMA, and it’s every bit as bold, dreamy, and effortlessly cool as you’d expect.
👟 The Vibe
Rosé’s capsule blends streetwear edge with her signature ethereal style. Think:
- Sleek silhouettes with soft textures
- Muted tones punctuated by metallic accents
- Footwear that’s both performance-ready and red carpet-worthy
It’s a collection that feels like a love letter to movement, music, and modern femininity.
💬 Rosé’s Take
In interviews, Rosé has described the line as “a reflection of my journey — strong, graceful, and always evolving.” Her hands-on involvement in the design process shows: from the stitching details to the campaign visuals, it’s unmistakably her.
📸 The Campaign
Shot in Seoul, the campaign features Rosé in moody lighting and minimalist backdrops, letting the clothes speak volumes. The aesthetic is clean, confident, and quietly rebellious — much like Rosé herself.
🛍️ Where to Get It
The collection drops globally this fall, with limited-edition pieces available online and at select PUMA stores. Expect it to sell out fast — BLINKs and fashion lovers alike are already buzzing.
SINON 
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