There are drinks that quench your thirst—and then there are drinks that transport you. Sanpellegrino’s new CIAO! line belongs firmly in the latter category. Inspired by the timeless Italian tradition of mixing fruit juice, sparkling water, and a pinch of salt, CIAO! isn’t just a beverage. It’s a mood. A moment. A mini-vacation in a can.
🍋 A Taste of the Mediterranean
Each sip of CIAO! feels like stepping into a sun-drenched piazza in Sicily, where the air smells of citrus and sea salt, and time slows down just enough for you to savor it. The lineup includes four vibrant flavors—Peach, Blood Orange, Lime, and Cherry—all crafted with real fruit juice, Sicilian sea salt, and zero added sugar. At just 10 calories or less per can, it’s refreshment without compromise.
But what makes CIAO! truly special is the salt. Not enough to taste salty, but just enough to amplify the fruit’s natural brightness. It’s the kind of subtle twist that makes you pause and say, “Wait… what is that?” And then reach for another.
🧊 Effortless Indulgence
CIAO! isn’t trying to be your next wellness obsession or your go-to mixer (though it could be both). It’s here for the 3 p.m. slump, the post-Zoom exhale, the golden hour on your porch when you want something light, lovely, and low-effort. It’s the kind of drink you keep stocked in the fridge not because you have to—but because you want to.
Peach and Blood Orange tend to steal the spotlight, but every flavor earns its place. None linger untouched in the back of the fridge. They’re too good for that.
🌞 Euro Summer, Bottled
In a world that’s constantly rushing, CIAO! invites you to slow down. To savor. To pretend, just for a moment, that you’re on a sunlit terrace in Taormina, watching the waves roll in. It’s not just a drink—it’s a vibe. And it’s one we could all use a little more of.
So next time you’re craving something that feels like a getaway, skip the plane ticket. Just crack open a CIAO!, take a deep breath, and let Italy come to you.
SINON 